Amazon Decides To Retire Alexa.com Globally

amazon decides to retire alexa

Alexa Internet, a recognized pioneer in website popularity ranking and web traffic insights, decides to shut down its services globally. As per the official statement, it will terminate all services by 01 May 2022.
The company has discontinued new subscriptions after 8 Dec 2021 and informed its users to export their valuable data. It will also close both APIs by 15 Dec 2022 as per their official announcement.

Alexa is an associate firm of Amazon. It has the data of more than 30 million websites. Alexa Rank was established 25 years ago, and the E-commerce giant acquired this web analytics authority in 1999. 

It has a browser extension with the company name to deliver quick website ranking and analytics. Its all services will be closed on the deadline.

The Alexa team has published the press release on their official website to let its users know about their fate.

Official Press Release: https://support.alexa.com/hc/en-us/articles/4410503838999

Although the possible reason to shut down this service is not disclosed, digital marketing tool Semrush has reasoned the continuous decline in visitors and possibly subscribers. There are still reasonable alternatives available to get authentic web insights.

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