How To Sell Digital Products On Shopify? [8 Steps Guide]

How To Sell Digital Products On Shopify? [8 Steps Guide]

Shopify is an emerging e-commerce platform that offers dropshipping and affiliate marketing solutions. You can sell your products or partner with the owner to market them on per sale-based commission.

Selling digital products on Shopify is a profitable idea without any physical inventory or delivery issues. Here is all you need to know about it.

What Are Digital Products?

The world of eCommerce has evolved nowadays, and digital products are becoming more popular to buy and sell online. Digital products are non-physical goods that can be assessed online and can be anything that is downloaded.

It can be anything video, audio, ebooks, templates, and software. There are a lot of benefits to selling digital products, including lower costs with higher and faster profits and the fact that they never run out of stock, are easily deliverable, and last forever.

How To Sell Digital Products On Shopify?

For entrepreneurs who want to sell digital products online, Shopify is a great opportunity. You may sell digital goods on Shopify with greater benefits, like not managing inventory or other hassles.

You do not need to worry about managing stock by selling digital products on Shopify. A step-by-step guide to selling digital products on Shopify.

I. Build a Shopify Store For Digital Products

To build a store on Shopify, you have to create an account and select a  plan that suits your business. Upload products that may be digital files, such as audio or video tutorials, documents, etc. Shopify allows you to add product descriptions, add pricing, and customize your store with premium themes.

Setting up a Shopify store to sell digital products is a relatively easy process. Here is a step-by-step guide on how to set up a store to sell digital products on Shopify

Step 1: Sign Up For Shopify

Click on “Get Started” on the right-hand side of the page to sign up on Shopify. Once you have done so, enter your details, like email, and password, followed by personal information.

Step 2: Choose A Suitable  Plan

There is a range of plans available on Shopify you may select according to your needs. The basic plan is free and comes with all the basic features you need to set up your store and start selling your digital products.

If you want more features and flexibility, you can upgrade to more advanced plans that give you access to more products with new features, custom packaging, and shipping options. It all depends on your business’s scale and budget.

Step 3: Customize The Design Of The Store

There are dozens of themes available on the Shopify store. Pick up the best theme that suits your business and customize it to attract consumers.

Many of them give you the option to customize colors, fonts, etc. Selection and customization of the theme of your store are crucial to attracting consumers and growing your audience.

Step 4:Upload Digital Products To Store

Shopify has an app to add digital products to stores. You may install the free app on your website. The Apps Direct Application tool gives you access to a huge number of third-party apps—including retail and marketing tools, such as SendOwl’s Email Marketing, Postmark (Mac), and Designer Vault. It is the best option to grow your business.

Step 5: Set up Payment Gateways

Shopify integrates PayPal, Stripe, and Authorize.net as payment gateways to accept online payments. You can integrate as many payment gateways as needed on Shopify.

Select the preferred payment gateway so that you can seamlessly accept payments created on other sites while keeping track of product sales and fees.

Step 6: Set up Shipping Options

If you’re selling digital products, you won’t need to worry about shipping. However, you may still need to set up shipping options for physical products that you sell alongside your digital products.

Shopify offers a range of shipping options, including free shipping, flat-rate shipping, and carrier-calculated shipping.

Step 7: Test Your Shopify Store

Before you launch your store, you should test it to make sure everything is working properly. This involves going through the checkout process as a customer to ensure that your payment gateway is working, your shipping options are correct, and your digital products are being delivered correctly.

Step 8: Launch Your Store

Once you have tested your store and everything is working correctly, you can launch your store. Make sure you promote your store on social media and other platforms to get the word out about your new business.

II.  Payment Gateway to Sell Digital Products On Shopify

As your e-commerce store scale up and grow, you will need to accept payments from customers. And the right payment gateway is a crucial aspect of selling digital products on Shopify.

Payment gateways allow you to accept payments from customers and securely transfer those payments to your bank account. Here are some factors to consider when choosing a payment gateway to sell digital products on Shopify.

Security:

Security is a top priority when choosing a payment gateway. Look for gateways that offer advanced security features like 2-factor authentication and SSL encryption, to ensure your payment information is secure.

Fees:

Payment gateways are an important part of any business and increase the security of your transactions. Make sure you know the fees associated with each payment gateway, as well as whether or not they will shop with you again.

And we don’t just mean helpful customer service representatives that provide high-quality answers, but top response time. You might not be able to predict when your payment gateway will respond, but high-quality 24/7 customer service is something that should be taken into consideration when choosing a payment gateway.

Choosing the right payment gateway for your Shopify store can make all the difference between making sales and losing them. There are many factors to consider, including fees, supported currencies, security, and customer support. Consider the following things when selecting a payment gateway for your store:

III. Delivering Digital Products To Customers

Digital items are a great way to increase sales. Whenever a customer makes a purchase, you may deliver the items by email, quick download, membership access, or even by linking your account to an outside vendor.

For delivering digital items on Shopify, some recommended programs are Digital Downloads, SendOwl, and FetchApp. You can also set up digital delivery alternatives with Shopify to guarantee that customers receive their purchases promptly.

IV. Marketing Of Digital Products on Shopify

The most effective way to promote your digital goods is by creating content that attracts customers and provides information about your products.

Marketing plans may include creating content for social media, email marketing, and search engine optimization (SEO), as well as other elements such as business development campaigns and sponsorship agreements.

Social Media

Market your digital goods on sites like Twitter, Facebook, and Instagram. Posts that highlight your items, offer analysis and behind-the-scenes information, and promote interaction with your fans are all appropriate.

Email Marketing

Reach out to your current subscribers and consumers through email marketing. Provide useful articles about your items, provide special discounts, and announce new products or features.

Work with influencers in your field who can help you advertise your items to their audience by using influencer marketing. Provide complimentary goods in return for frank recommendations or evaluations.

Generate informative images, videos, and blog articles that are pertinent to your items as part of your content marketing strategy. This might promote sales and position your company as an authority in your market.

Paid Advertising

To market your digital products and attract a larger audience, use paid advertising platforms like Google Ads, Facebook Ads, or Instagram Ads. Collaborate with other companies or influencers in affiliate marketing.

You may successfully advertise your digital goods on Shopify and draw more clients to your business by putting these methods into practice.

Affiliate Marketing

Collaborate with other companies or industry leaders that can advertise your items in return. You may successfully advertise your digital goods on Shopify and draw more clients to your business by putting these methods into practice.

Frequently Asked Questions

Final Verdict 

Creating an online shop on Shopify has never been easier. Their free 3-step course walks you through the process and will have your store up and running in no time. As an e-commerce platform, Shopify enables you to sell digital products such as apps, games, and music in addition to physical goods.

There are many steps involved in setting up an online store on Shopify, and some of them are paid for; others you can spend little or no money on. Once you create your store, it’s time to decide what type of products you want to sell.