Best SEO Techniques For Educational Websites
Educational institutions today have the difficult task of outperforming their competitors. The educational sector is growing, developing, and improving in every sense, leaving room for rivalry.
Plus, the rise of distance learning and online education platforms has truly shifted how education is seen. This is why educational institutions need to make sure their websites have great online visibility.
Improving the online visibility of an educational website is best done through the application of the right SEO techniques.
If you’re not sure what they are or how to use them for your educational website, just keep reading. We’ll help you get to the bottom of things in no time.
- The Power of Online Visibility
First things first, we must explain why online visibility is something worth investing in. What is the power of online visibility, and what good does it serve?
The truth is, there are dozens of benefits that any business, including your educational company, experiences after managing to boost its online visibility. Below, we’ll cover the most important ones.
- reaching more potential clients
- building your brand story and identity
- recruiting students more easily
- providing accurate information to students
- communicating with students and parents
- collecting more useful data
The more people see and visit your website, the better all other aspects of your business activity will be. This is why you need to learn about SEO and how to use it to achieve all these goals.
- The Best SEO Techniques for Your Educational Website
Now that you know how increased online visibility can turn your business around, it’s time to learn about the effective SEO techniques you should start applying ASAP. Here’s a list of the most favorable ones.
- Proper Keyword Placement
Keywords are the number one SEO tool you’ll be using to get more people to your website. But, proper keyword placement is not a simple task. You need to get all the phases done right:
- keyword research
- keyword selection
- keyword insertion
Choose the keywords that are specific to your field of activity, e.g. ‘’digital marketing major” instead of general ones like ”online education”. Make sure you’re not stuffing your content with keywords but implementing them seamlessly into different segments of your website.
- High-Quality Content
As an educational website, you’re expected to perform highly in the domain of written content. Everything you share on your website needs to be in accordance with the major SEO standards:
- providing accurate information and data
- sharing something valuable with the reader
- being easy to read and understand
- written in a simple and concise manner
- well-organized and divided into sections
Whether it’s your ”About us” page, your blog posts, or the FAQs section, make sure anyone who reads it will find the information they need quickly and without struggling. Write My Essays can help you write and proofread any type of content you need. Check it out in case this is your weak spot.
If your content doesn’t comply with these standards, you’ll end up with a high bounce rate which further lowers your visibility.
- Website Speed & Performance
Everyone loves to see beautifully designed websites with lots of images and videos to catch the visitor’s attention. But, if all these elements slow your website down, chances are your visitors will bounce before they get to see them upload.
Site speed and performance can be crucial for your visibility.
So, use the following SEO techniques to speed things up and enhance your website performance:
- compress and optimize images
- minimize HTTP requests
- enable caching
- use minification
- load important information first
- remove unnecessary plugins
Combining all these performance boosters will speed up your website, making sure even the visitors with the least patience stick around to see what you’re offering.
- External & Internal Linking
Both internal and external linking will signal search engines how your site functions, what your content is about, and who it should be visible to.
Internal linking means connecting different relevant pages from your website to help the visitors navigate it. External linking requires you to earn backlinks from other related websites, hopefully credible and reputable ones.
- Local optimization
Did you know that 46% of all Google searches are aimed at finding local information? If your education business has local entities and physical locations, then local SEO is another technique you need to use.
It implies incorporating Google My Business information, location-specific keywords, localized on-page SEO, content relevant to a local audience, and more.
This will make your website more specific and accurate for people looking for information about educational businesses at your location. They’ll find you and contact you more easily thanks to properly applied local SEO.
Improved visibility of your website can help your educational business flourish. It helps you share your message louder, show people who you are and what you do, and establish a strong inflow of new customers.
The SEO techniques we’ve shared above are vital for your site’s visibility. Start applying them without hesitation to see how they will positively affect your website.