7 Social Media Marketing Hacks For Small Business Owners In 2024
Social media is a bigger spectrum to consider for your product or business marketing with billions of daily active users. Just make sure you choose the right platform for this purpose.
Each social media has an interest-based audience majority like, LinkedIn is the hub of industry professionals, and X a place for solo journos and politicians.
Are there really “Hacks” for small businesses? Well yes, there are. Certain things only work for large corporations, independent marketers, and small businesses. Here are a few that apply to your situation.
7 Social Media Marketing Hacks And Tips For Small Business Owners
1. Reuse and Recycle Your Content
Let’s say you create some lovely content for YouTube. You can re-edit the content and put it on Rumble. You can edit the long-form content into lots of small shorts that you can post on Twitter, TikTok, Facebook, and Instagram.
In addition to these, you may choose other social media networks and join groups within each platform. There are plenty of additional social media platforms, like Q&A websites, Reddit, LinkedIn, and so forth. Choose an area that is closer to your niche and try to become a minor celebrity in that online area.
2. Copy Your Competitors
This advice is phrased a little unfairly. What you do is look at what your competitors have published on the platform. Look at each of your competitors, and look at the last three of their posts. Pick out the ones that are the most popular and copy what they did.
In short, you are using your competitors as both inspiration and market research. There is this intuitive feeling that if your competitors posted something popular recently, then you cannot possibly achieve the same success.
However, that is not how social media works. If your competitors genuinely created something popular recently, then the algorithms on social media are going to point people toward the things they liked before.
They are going to point people towards your imitation, and even if yours is not as good, you will still receive the halo effect that comes from your competitor’s success.
3. Schedule Content With Free Services
Hop on a service like Hootsuite and Buffer, get a free account, and sign up for a single social media account. They let you schedule posts on those social media accounts for free. They only charge if you add more social media accounts.
Use the free services and schedule your content. If you wish, you can re-sign up for these services with different email addresses, add a different social media account, and use their services for free even more. It is slightly more hassle than paying for a service but doing it this way is free.
4 – Buy and Exploit an Audience
Let’s say you are 17 years old, you have built a TikTok audience over the last few years and now you want some quick cash so you can buy Apex Legends in-game purchases. They can promote what he or she wants to sell on the TikTok platform, but that will cause a loss of followers.
So, the teen goes to a social media marketplace, sets a price, and sells the social media account to a stranger. It is possible for you as a business to buy from these services. You simply pick a few accounts that exist within your niche area.
Buy the account and exploit its audience. You do this by promoting to the audience with regular adverts, or you promote your primary social media accounts.
It is simple and one of the cheapest ways to build a social media following as quickly as possible. Get a little more information on these services and give them a try.
5. Small Bid Sizes For Cost-Efficient Advertisements
If you are using an advertising network, such as the one by Google, YouTube, TikTok, etc., then offer up very small amounts for your ads. Set daily budgets of a few dollars and set your big prices very low. As a result, you will get a very low reply rate to your ads, but you will get some responses for a very low price.
Your content will slip through the cracks and achieve clicks and conversions at a low cost. Operating this way isn’t something you can do long-term because you need to spend more to scale up your operation. Nevertheless, it gets you some very cheap traffic and helps teach you about what works and what doesn’t within the advertising networks.
6. Integrate AI Into Your Workflow
Content creation has become so easier with the evolution of AI tools. Take advantage of their power to generate bulk content in both textual and visual formats. For example, the integration of Veed.io and ChatGPT Plus can create short video ads, YouTube Shorts, and Reels.
These videos are raw content that needs to be fact-checked and edited as per the required changes for a seamless user experience.
7. Use Diversity Of Your Content
You can’t publish sales-related content every time and expect followers to react, share, and engage. So you need to publish diverse content, like product guides, updates, and similar stuff.
Channels or pages that just focus on self-promotion are disliked by people and the social media platforms themselves. As they secure the least engagement minimizing their chances of making the content viral.
Trends are subject to change with the user intent and evolution of these social media platforms with new exciting features. Take full advantage of their all prospects for showcasing your brand or business with people around the world.
Implementation of the right social media marketing strategies can help you develop a community of frequent buyers and clients. Boost your social media game with the above tips and grow your business faster!