Top 10 SEO Trends To Drive More Traffic In 2023

In today’s world, every business wants to generate more organic traffic. However, driving organic traffic to your website can be challenging. 

Thus, proper implementation of SEO strategies is essential. Why? Studies suggest that among 3.5B searches on Google, only 0.78% of the audience click on the results generated on the second page.

However, the organic results on the first page enjoy an average CTR of 31.7%. Thus, to rank your website on the Search Engine Results Page (SERP), you need SEO. First, let’s take a look at the top SEO ranking factors in 2023.

What Are The Top SEO Ranking Factors?

When hearing the term “SEO,” the first thing that comes to our mind is keywords. Indeed, keywords play a crucial role in creating SEO strategies, but they are not the sole contributors to the strategy. 

Keep reading to know about the other SEO ranking factors in 2023. These factors will help you improve your strategy in 2023.

On-page SEO

SERP contains all the relevant information about everything. Thus, each webpage of your website must display informative content along with keywords. Google can understand your content more effectively if the relevancy level is high. 

Thus, use keywords with title tags, page headlines, metadata, etc. to rank your website higher. Hence, attracting customers will also become easier for you.

Webpage URL

Google matches the search term with a website’s URL. If you are using a WordPress-generated long URL, Google will not relate it to the search term. Therefore, make your URL shorter and include keywords in it.

Internal And External Links

You can direct your audience from one page to another with internal links. Through this, indexing also helps Google to map your content. 

This will help you rank your website higher. Another important factor that will help you rank your website higher is external links.

These links are usually from other websites. These websites display your website’s trustworthiness to Google.

What Is The Best SEO Strategy In 2023?

The best thing you can do to improve your SEO strategy is to maintain a firm relationship with your customers. Doing this will also help you attract other customers. You can do this in the following ways:

Make Use Of Local Search

Target the customers close to your shop or locality. For example, many customers search the ‘near me’ option to find a shop near them. Therefore, enhance your ‘near me’ searches.

Use Conversational Tones

Audiences find relatability when a human answers their queries instead of a machine. Therefore, make sure to maintain a conversational tone while answering your customer’s questions.

Prospects often use the voice search feature instead of typing. You should put these questions in your content and answer them in simpler words. Providing customers with relevant answers will help you build trust.

What Are The Top 10 On-page SEO Factors?

To improve your SEO game constantly, you should modify your strategy with Google SEO trends. As the algorithms evolve, you won’t be able to benefit from the old strategies.

To know about the new search engine trends, take a look at the points mentioned below:

1. Core Web Vitals

Google has now started using Core Web Vitals to rank a page on SERP. The three factors involved in Core Web Vitals are loading interactivity and visual appearance. Therefore, every business needs to improve its user experience to rank higher.

2. Google’s BERT Algorithm 

Google uses the BERT (Bidirectional Encoder Representations from Transformers) algorithm to rank the pages higher. 

This algorithm focuses mainly on the intent of the searches. Thus, only intent-friendly websites can rank higher.

3. Conduct Proper Keyword Research 

Most of your website’s blogs, ads, and other business content should have relevant keywords. With the advancement of SERP and increasing competition, you must give more importance to keyword research.

4. Optimise Your Content

Create content that is relevant and informative. Make sure that the uniqueness of your content is maintained.

This uniqueness will help you maintain the image of your brand in the minds of the audience.

5. Voice Search

27% of the global population use voice search to find their desired products and services. The users use this option especially if they are considering buying the products. 

Therefore, their chances of conversion are higher than the rest of the users. Thus, don’t forget to incorporate voice search when implementing SEO techniques.

6. Artificial Intelligence

Artificial Intelligence (AI) is gaining immense popularity in the digital marketing field. It takes years to understand the logic behind certain algorithms. 

Many SEO experts can also help you handle such algorithms. However, it can be a time-consuming process. Therefore, if you want to decode the algorithms, the use of AI is important.

7. Video Marketing

With the strength of over 1 billion users, YouTube is the second most popular search engine after Google. 

You should not waste time and start opting for video marketing techniques. For starters, you can optimize the name of your channel and description. 

Don’t fill the description section with unnecessary keywords. Instead, use user-friendly content to describe your channel.

If you are looking to create professional-looking videos but don’t have access to high-end video editing software, you can try using a free online YouTube video editor.

These tools are perfect for small businesses or content creators who are just starting and want to create high-quality videos without spending much money.

But, don’t forget the keywords completely. For example, you can use Youtube’s autocomplete feature. 

Through this feature, you will get to know what the audience is searching for. This feature will also help you reach a set of audience that is actually searching for your product.

8. Featured Snippets

The featured snippets appear at the top of the SERP in a rectangular box. These are helpful for both the audience as well as businesses. 

However, you cannot select the content in this feature. The Google Algorithm bots do this job. 

The right way to get into the snippet is still unknown to many. However, many marketers do implement a few strategies. 

For example, you will have to answer a particular question to reach the snippet. Here, answering in bullet points will be better.

9. Influencer SEO

Influencers are the ones that have a huge number of followers on social media. These followers can become your customers if you get an influencer on board with your marketing strategy. 

If an influencer promotes your product, you can reach a larger audience. 

This means the ROI you will receive will be enormous. 89% of marketers also believe that influencer marketing is more effective than any other marketing method. 

However, you should be careful when choosing an influencer. Choose an influencer who has an audience similar to your target audience.

10. Branded SEO

To maintain the quality of your brand, you should focus on the EAT principle – expertise, authoritativeness, and trustworthiness.

The more authoritative and trustworthy your brand is, the higher your rank will be.

Conclusion

These tips and strategies will help you rank your website higher on the SERP. Getting in touch with a reputable digital marketing agency will also be beneficial for you to stay in line with the upcoming trends.

Also, check the company’s experience and services beforehand. You can find the best SEO agencies from Google search results like searching ” SEO Agency in Sydney“.