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Upwork Unveils 10 Most In-Demand Marketing Skills

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Upwork freelance marketplace has recently revealed its platform’s most in-demand marketing skills.

These ten skills were the hot-selling and top picking of employers in 2022. 

Social media marketing remains on top of all marketing skills. Email marketing is still alive at the ninth position.

The automation software has made it more considerable for the businesses’ marketing objectives.

List of Upwork’s Most In-Demand Marketing Skills

  1. Social Media Marketing
  2. Lead Generation
  3. Facebook
  4. SEO
  5. B2B Marketing
  6. Instagram
  7. Marketing Strategy
  8. Social Media Management
  9. Email Marketing
  10. Marketing Research

A recent tweet that contains the infographic is as below.

These stats aim to let new and existing freelancers learn what is trending. It is always necessary to equip and update digital skills over time.

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