Do you want to start your career as a copywriter? But have no idea how to start a copywriting side hustle as a beginner!
Copywriting is the way of writing impressive content for marketing and advertising a brand’s products. An expert copywriter crafts content that grabs the audience’s attention and encourages them to make decisions. They write for ads, emails, websites, brochures, etc.
The demand for copywriters is increasing in industries to make stories and eye-catching messages about their brands. It is the best way to make passive income, learn new skills, and build your network with the business community.
You can also work as a freelance copywriter from anywhere in the world. Interested in working from anywhere to make money online? This side gig will guide you on how to start at the beginner level.
How To Start A Copywriting Side Hustle For Beginners?
All brands need copywriters to promote their products on social media and print media platforms. Copywriting involves white papers, sales letters, press releases, and case studies.
To become a successful copywriter, you must have strong communication skills and basic knowledge of marketing strategies like
- Psychology
- Target audience
- Search Engine Optimization
Here is the step-by-step procedure on how to learn copywriting side hustles at the beginner level.
1. Learn The Basics Of Copywriting
To start the copywriting journey, you have to learn the basics of copywriting first before you will be able to earn cash. If you have an excellent grip on your writing skills, it will be helpful for you to learn the basics.
Enroll yourself in online copywriting courses or join physical institutions to learn copywriting. Try to utilize free resources for learning the basics, like
- Free YouTube courses
- Read blogs and articles from online websites
- Social media pages providing free courses for beginners
The above resources are beneficial for you to learn free copywriting courses from a basic to an advanced level. Practice your work so that you will be able to write excellent copy for selling.
2. Gain Experience
After learning the basics of copywriting skills, you must gain experience in this work. Your experience will increase your demand in the market. There are many ways to get experience with writing skills.
Create A Blog
Make your blog for practicing copywriting. It can be an excellent way to polish your writing skills. Let’s produce organic leads by making professional copywriting samples to grab the audience’s attention. Write according to your interests, and do your best to build a strong connection with the audience.
Internship Opportunities
Many organizations are providing copywriting internship opportunities for beginners to polish their skills. You can join physical internship opportunities and learn more. They provide you with more guidance and support to become a successful copywriter.
For working in your spare time, you can also join online freelance writing agencies. Let’s join an internship program to improve your professional writing experience.
Volunteer Your Time
Many non-profit organizations and local businesses have low marketing budgets. Offer your services at competitive pricing. Additionally, provide free services to your colleagues and friends for building a portfolio. It will also enable you to enhance your writing expertise.
Join Social Media
Social media platforms help you a lot to gain working experience in the copywriting field. Use platforms, like
- Websites such as Quora
3. Build Your Best Work Portfolio
After gaining more experience, it’s time to showcase your writing skills. Build your best work portfolio and share it with the audience. Remember that the first impression is the last. Try to impress your clients by sharing your best copywriting samples.
Google Docs is the best way to save your portfolio because:
- It’s free
- Self-hosted
- Easy to fill out
There are five main sections you have to include in your copywriting portfolio.
- Image and title
- What I can do for you
- Testimonials like positive feedback from previous clients
- Writing samples
- Call to action
Benefits Of Making A Portfolio
- Verify your knowledge, skills, and expertise
- Build credibility and trust
- It makes you unique among your competitors
- Attract a wide range of audiences
- Provides copywriting growth opportunities
- Marketing tool for your services
4. Make Your Position As A Professional Copywriter
Get a position in a reputed company by showing your potential for work and expertise. You can market yourself online as well as physically. It’s essential to create a professional community network to get a copywriter job.
People and organizations can reach you through your social media accounts. Use online freelancing platforms to make money by offering copywriting services. Platforms are
- Fiverr
- Freelancer.com
Be active in attending seminars, meetings, conferences, and workshops associated with copywriting to build your network in this field. It will guide you in constructing your communication network with potential clients and employers.
Set your flexible working time, for example, full-time for a company or part-time using your social media accounts.
4 Best Copywriting Side Hustles For Making Money
Here are profitable side hustles for beginners to adopt and generate revenue.
1. Email Copywriting
It is the process of sending email messages to the right people at the right time. If you are an expert in email copywriting, you can offer your services in email marketing.
Email copywriters build direct customer interaction and drop the message in their inboxes. Businesses hire email copywriting experts to build strong connections with their customers through email.
Pick this side hustle as a career and make money easily.
Duties Of Email Copywriters
- Preparing and compelling subject lines
- Writing and engaging email content
- Create a clear call to action
- Providing compliance and best practices
- Exploring performance metrics
- Cooperating with designers and marketers
- Staying updated on industry trends
2. Social Media Copywriting
Social media is an effective source for businesses to share their products and inform their audience about their services. As a copywriter, you can offer services to organizations looking to create content for their brand.
Copywriters are guiding businesses to enhance their social media presence through
- Attractive captions
- Slogans
- Tweets
- LinkedIn updates
- Facebook posts
Responsibilities Of Social Media Copywriters
- Preparing captions
- Developing content calendars
- Making and engaging content
- Modify content for each platform
- Integrating visual elements
- Monitoring and responding to comments
- Cooperating with a cross-functional team
3. Product Description Copywriting
Business brands are hiring product description writers who can make their products more attractive. Writers are responsible for optimizing the product description for search engines to increase product discoverability.
They focused on the product features to convert their product description into understandable language for their targeted audience. Their tasks are also to collaborate with product managers, designers, and marketing teams to gain more information related to products.
Ensure that the product description is concise and accurate. Start this side gig as a part-time job by achieving a freelancing project and earning income.
4. Search Engine Optimization
Start and offer SEO services if you have excellent research skills and the understanding to optimize the content for keywords. Everyone wants to rank their content on the first page of SERPs on Google.
Many companies are hiring the best copywriters with outstanding SEO expertise to rank their content according to Google’s algorithm. By following Google SEO strategies, the content can rank highly. You can avail of this opportunity and help businesses optimize their content according to the SEO rules of Google.
Give positive results to your clients and enhance your expertise with positive feedback from your clients. Let’s adapt your career as a professional search engine optimization copywriter and secure your financial future.
FAQS
Conclusion
It is a profitable side hustle for beginners looking to start copywriting as a professional career. As a beginner, learn copywriting, choose the best niche, create an attractive portfolio, and use client-hunting techniques to get noticed.
To enhance your expertise, provide copywriting services like email copywriting, social media copywriting, and product description copywriting.
